Based by Oppo’s creators, J&T Specific is now the main specific supply firm by market share in SEA
E-commerce has made virtually any product out there at our fingertips, from groceries and devices to vogue and furnishings. In Singapore, 80% of households shopped on-line final yr, spending an common of S$707 every month—a transparent signal of how deeply digital procuring has turn into woven into on a regular basis life.
Powering this instantaneous comfort are supply platforms that bridge the hole between on-line checkout and our doorsteps.
With a myriad of supply choices out there, the expectation from shoppers is straightforward: quick, dependable, and seamless supply. One firm that has persistently delivered on that promise is J&T Express, which touts itself because the “main specific supply firm by market share” in Southeast Asia.
Although it wasn’t based in Singapore, J&T has rapidly made its mark right here. To know how the corporate established a robust presence hundreds of kilometres from its origins, we spoke to Tagore Zhao, Group Operations Director of J&T Specific, in regards to the firm’s journey, improvements, and function in shaping Singapore’s logistics panorama.
From Jakarta to the world
J&T Specific was founded in 2015 in Jakarta, Indonesia, by the previous CEO of Oppo Indonesia, Jet Lee, and Tony Chen, Oppo’s founder and CEO. The corporate takes its title from the initials of its two co-founders.
The model’s early enlargement was undoubtedly aided by Oppo’s strong regional network, which supplied J&T with a strong basis to rapidly lengthen its attain throughout Southeast Asia.
J&T benefited from Oppo’s present distribution community throughout Southeast Asia, together with retail companions, transport routes, service factors, and market information. This gave the corporate a head begin that almost all new logistics companies don’t have, offering the expertise and connections wanted to broaden rapidly and meet the rising demand for e‑commerce.
Since then, J&T has grown into a worldwide logistics powerhouse.
Tagore shared that J&T now handles greater than 80 million parcels every day, with peak volumes exceeding 100 million. Within the first half of 2025 alone, whole parcel quantity grew 27% year-on-year to achieve 13.99 billion, pushed largely by robust efficiency in Southeast Asia, the place volumes surged practically 58%.
As of Jun 2025, it operates round 19,200 shops and 239 sorting centres in over 220 countries and regions worldwide, supported by 337 automated sorting machines and over 12,100 line-haul automobiles.
Coming into the Singapore market
J&T solely entered Singapore in 2020, on the top of the COVID-19 pandemic. By then, it had already established a presence in Vietnam, Malaysia, the Philippines, Thailand, and Cambodia.
In accordance with Tagore, Singapore was a “pure alternative” for the corporate’s regional enlargement, due to its strategic location, world-class infrastructure, and robust e-commerce ecosystem. The surge in on-line demand throughout the pandemic additionally made the timing ultimate.
From the beginning, J&T’s imaginative and prescient in Singapore went past simply last-mile supply. Through the years, the corporate has invested closely in infrastructure, expertise, and partnerships to construct an end-to-end logistics ecosystem right here that helps retailers whereas enhancing the patron supply expertise.
That stated, Tagore highlighted that enlargement in Singapore required a special method in comparison with bigger markets.
In locations like China, Indonesia, and Malaysia, J&T focuses on scale by constructing sorting hubs, increasing fleets, and dealing with excessive parcel volumes throughout numerous geographies.
Nevertheless, in Singapore, the place superior infrastructure already exists in such a small nation, the corporate’s long-term technique focuses on service high quality, innovation, and precision, fairly than geographic enlargement.
“We concentrate on enhancing reliability and strengthening e-commerce partnerships for fulfilment and cross-border supply options,” Tagore shared.
Digitalisation & innovation are key priorities to optimise operations…
In Singapore’s crowded logistics scene, competitors is intense, from native supply startups to established world gamers. But J&T’s enlargement technique seems to be paying off.
The corporate at the moment operates over 400 supply factors, two sorting hubs, and a fulfilment centre which affords worldwide supply providers to prospects regionally and regionally, together with Indonesia, Vietnam, Malaysia, Thailand, the Philippines, Cambodia, and China.
To optimise operations, its fulfilment centre is supplied with a digital e-commerce warehouse administration system, which streamlines all the things from stock and order administration to move flows and last-mile deliveries.
Digitalisation and innovation stay key priorities for the corporate. It has continued to spend money on automation, together with smarter routing methods, AI-driven sorting, and real-time parcel monitoring—all aimed toward enhancing supply velocity and consistency whereas retaining prices low.
Thanks to those ongoing investments and operational finest practices tailored from its China operations, J&T has managed to cut back its price per parcel by 16.7% year-on-year in Southeast Asia as of mid-2025.
The methods that J&T has adopted are particularly essential as parcel volumes proceed to develop. Tagore shared that parcel quantity in Singapore rose 66.7% year-on-year from 2024 to 2025. Volumes additionally surge throughout main e-commerce occasions, together with 9.9, 10.10, and 11.11.
A significant driver of J&T’s parcel quantity development has been the continued increase in e-commerce, with Tagore noting that Singapore’s e-commerce market is anticipated to achieve S$37.5 billion (US$28.9 billion) by 2030, growing at an 8% compound annual growth rate (CAGR). Extra Singaporeans are procuring on-line, supported by excessive smartphone penetration charges, mobile-optimised platforms, and rising consolation with digital funds.
Social commerce can also be on the rise in Singapore, growing at a CAGR of 16% and could double to US$6.6 billion (SG$8.47 billion) by 2030. This development has fostered new shopping for behaviours, significantly by means of livestream and influencer-driven gross sales, leading to extra frequent parcel orders.
…and supply retailers with an built-in fulfilment platform
Past serving to optimise its personal operations amid the e-commerce increase, J&T’s digital platform additionally advantages sellers, making it extremely interesting. It offers retailers with full visibility to handle orders, observe stock, and monitor deliveries in real-time.
“As a partner-agnostic logistics participant, we now have been capable of foster robust partnerships with lots of such e-commerce and social commerce platforms, in addition to more and more with retailers, to help their development,” Tagore added.
The corporate just lately launched a same-day supply service in Singapore for choose sellers, with plans to broaden progressively based mostly on market demand. This has helped place J&T as a courier with one of many quickest supply speeds.
“Pace is now not a bonus—it’s the baseline,” stated Tagore. “Over half of Singapore’s buyers now anticipate sub-24-hour fulfilment throughout extra classes.”
He famous that in latest gross sales, one of many quickest deliveries recorded in Singapore took simply 2 hours and 48 minutes from buy to doorstep—an instance of how far logistics effectivity has come.
J&T’s in depth regional and cross-border community affords one other key profit for retailers. It permits Singapore-based sellers to attain prospects past saturated markets, guaranteeing steady efficiency even throughout peak demand.
The corporate works carefully with companions resembling sellers on TikTok Store, Sephora, Carousell, and even their retailers’ personal proprietary platforms, offering last-mile supply, warehousing, and cross-border fulfilment options.
Service necessities fluctuate by platform, although. Some prioritise customs clearance help for cross-border parcels, whereas others require fulfilment and warehousing options to scale back lead occasions and supply a quicker, extra seamless expertise to end-consumers. These nuances will influence how partnerships pan out in numerous native markets, Tagore highlighted.
“These partnerships transcend simply transferring parcels,” he stated. “They’re about constructing built-in, versatile methods that make fulfilment quicker and extra clear for everybody concerned.”
The street forward
Wanting forward, Tagore shared that there’s nonetheless appreciable potential for J&T to broaden extra deeply into Singapore’s market.
Over the subsequent three to 5 years, he foresees Singapore’s logistics sector itself evolving alongside the nation’s broader digital transformation, significantly as new nationwide initiatives drive each digitalisation and sustainability.
One instance is shared digital methods just like the Pick Network, which consolidates parcels to scale back repeated journeys and enhance effectivity.
“Issues like digital mapping and route optimisation assist us plan higher, cut back wasted journeys, and make logistics extra sustainable,” Tagore emphasised.
Whereas J&T continues to develop in Singapore, the corporate can also be increasing its footprint past Asia, with new markets within the Center East and Latin America now contributing considerably to profitability, Tagore shared.
These nations generated US$360 million in income within the first half of 2025, up 24.3% year-on-year, with parcel volumes rising 21.7% to 170 million.
That stated, every market presents distinctive challenges, and as such, J&T tailors its method to every market, embedding its operations inside the native infrastructure and shopper habits.
In Brazil, as an illustration, the corporate has constructed logistics infrastructure like sorting hubs and fulfilment centres throughout the nation to stability long-haul deliveries close to the Amazon rainforest areas with dense city routes.
Whereas in Indonesia, geography calls for flexibility to accommodate the hundreds of islands within the archipelago. Therefore, J&T has constructed an in depth transport community that helps island-to-island deliveries and helps native e-commerce sellers attain prospects past main metropolis centres.
Tagore emphasised that this hyperlocal method—adapting operations to every market’s geography, shopper habits, and infrastructure—has been central to J&T’s success.
