Homegrown activewear model cheak has launched its first bodily boutique retailer at ION Orchard at present (Oct 24).
Spanning near 900 sqft, the house is positioned in Basement 3 and marks the debut of the primary Singapore-founded athleisure model on the mall.
Based in 2020 by pals and avid sportswomen Olivia Yiong and Tiffany Chng, cheak presents “high-quality, reasonably priced athleisure put on tailor-made to the physique shapes and varieties of Asian ladies.”
The founders mentioned that their proprietary materials are specifically created to suit Asian ladies whereas holding them cool within the tropical climates of Asia.
Giving prospects the possibility to totally expertise cheak’s vary
On the retailer, prospects can discover a complete assortment of cheak’s choices, together with best-sellers such because the Outline Invisible Scrunch Shorts. The model additionally launched a number of of those items in a refreshed color palette in celebration of its fifth anniversary.
By opening the outlet at ION, cheak additionally hopes to broaden its buyer base. Whereas its present viewers is usually youthful consumers, the model goals to draw vacationers and an older demographic with this new location.
“Each resolution we make takes plenty of consideration in how we are able to scale cheak meaningfully,” Olivia shared.
Finally, the model’s purpose is to offer all prospects the possibility to totally expertise its vary and signature materials firsthand—one thing that was beforehand restricted to a small choice out there at Love, Bonito’s retailers throughout Singapore, Malaysia, and the Philippines.
Love, Bonito is the sister model of cheak, which acquired the activewear brand in 2022. Previous to the acquisition, cheak operated below the title “butter.” and was already performing properly, reaching S$500,000 in income with simply 5 merchandise and projecting a 138% year-on-year development charge.
Transferring ahead, growth of bodily shops is certainly on the playing cards. cheak is already testing the waters in abroad markets, with a pop-up in Malaysia running since Sept. Additionally it is contemplating holding a pop-up within the Philippines within the close to future.
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