Singaporean cupcake and dessert enterprise Twelve Cupcakes has ceased operations after being positioned below provisional liquidation.
The chain announced its closure on its website, which acknowledged that its final day of operations was Oct 29, although it didn’t present any additional particulars in regards to the shutter.
In accordance with its web site, Twelve Cupcakes has 20 retailers islandwide. A Google search on the time of writing confirmed that almost all of the shops had been listed as open, although two retailers at Victoria Road and Northpoint Metropolis had been marked as “briefly closed.”
Their story was candy, till it wasn’t
Twelve Cupcakes was based in 2011 by former radio DJ Daniel Ong and Miss Singapore Universe 2001 winner Jaime Teo. It turned Singapore’s largest cupcake empire simply three years after its launch, with 43 areas throughout Singapore and different Asian markets.
The duo’s love story was one of many primary drivers of the model’s success, however their 2016 divorce announcement after 9 years of marriage marked the start of Twelve Cupcakes’ downfall. In accordance with an article by ladyironchef, the pair offered their enterprise to Indian tea manufacturing firm Dhunseri Group in 2017 for S$2.5 million.
Nevertheless, issues took a flip for the more severe, as each Ong and Teo had been charged S$65,000 every in 2021 for underpaying their international employees over three years, a TODAY report wrote. The bakery chain was additionally fined S$119,500 earlier in Jan 2021 for underpaying eight international staff from 2017 to 2019.
The Meals, Drinks and Allied Employees Union (FDAWU) announced plans to unionise Twelve Cupcakes following the 2021 controversy, stating that it goals to guard staff and companion with administration to recuperate from the episode.
Vulcan Submit has reached out to Twelve Cupcakes and the union for remark.
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Featured Picture Credit score: Aloysius L. through Google Maps, Twelve Cupcakes
